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Should Social Media Censor Content?
Before Twitter and YouTube could respond, millions of users saw video of journalist James Foley being beheaded. An equally large number of people were privy to naked photos of celebrities on sites such as 4chan and reddit, after a hacker illegally stole the photos...
How Marketers are Creating Personalization Through Personas
Today’s consumers are increasingly demanding more from companies. Customers expect products, services, and information that cater to their individual needs and desires. It’s no surprise, then, that delivering personalized experiences to customers is...
The Importance of Future-Proofing Your Content
Spreading the Word and Getting It DoneSo the experts are convinced. But what about your average John Doe content creator? Well, he may be familiar with the concept-but that's about it. "I think that if you asked [people if they see the value in future-proofing] in a...