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Marketing in a Voice-First World
Voice assistants are changing the way marketers reach customers, but other speech technologies are still the foundation of customer relations. It’s hard to think of an industry more transformed by technology than marketing. It was only a few short years ago that...
Print vs. Digital: An Analysis of the Monetization Model
Scout Analytics last week announced a new research division, Scout Research, which is "dedicated to providing revenue intelligence for digital publishers," according to the Issaquah, WA-based company that calls itself "the leader in digital revenue optimization for...
A Look at Media & Information Industry M&A
After reaching a high of 872 deals valued at $104.4 billion in 2007, M&A for the media and information industry dropped significantly in 2008 to 758 deals valued at $33.3 billion, marking a 70% year-over-year decline in overall deal value.The key catalyst driving...