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AI-Enabled Visual Search
Companies are increasingly competing on customer experience. Content discovery and search are important aspects of that experience. Discovery models (such as text search, voice search, visual search, chatbots, natural language search, and faceted search) may overlap...
How to Know Content Marketing When You See It
In the most recent Content Marketing Institute/MarketingProfs study, "B2B Content Marketing: 2014 Benchmarks, Budgets, and Trends-North America," 93% of B2B marketers are using content marketing in some way, shape, or form. A staggering 73% of those marketers are...
Why The Sound of Music Was Right (About Content Marketing)
If I were to ask you to name the movie that contains the lyrics, “Let’s start at the very beginning / a very good place to start,” I believe that most people would know exactly what movie I was asking about. Naturally, the answer is The Sound of...