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Considering Localization Effectiveness for the Global Platform Economy
The global platform economy is one of the major powerhouses for digital innovation and transformation. Needless to say that most people go at least once a day to a platform where they can share, buy, or learn. E-commerce, travel, business intelligence, or online...
To Use, Own, or Rent a DMP: What Are The Cost-Benefit Considerations?
With all the recent changes in data regulations and limitations to the exporting of data from walled gardens, advertisers are taking a look at their tech stacks and evaluating how many partners they have and how much it all costs.Data Management Platforms (DMPs),...
In-house Content Studios will Flourish in 2018, but not Without Growing Pains
As “always on” audience-driven engagement further infiltrates marketing consciousness, those brands that want to create high quality content more efficiently–and strategically take into account the diverse interests of their audience–are...