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Three Ways Transparency is Changing the Ad Industry
Across the board, advertisers are demanding greater transparency and a cleaned-up digital media supply chain. According to eMarketer’s principal analyst Jillian Ryan, quoted in an eMarketer article from June, “transparency and control” have been...
Jim Edmunds, President and CEO of Ingeniux Corporation: Great Content Enables Great Innovations
View from the Top by Jim Edmunds, President and CEOBefore starting Ingeniux I made my living telling stories. As a producer at Electronic Arts for video games, an independent film maker, and helping pioneer the digital news industry with the launch of MSNBC at...
3 Reasons Why Blogging is Your Most Powerful Branding Tool
It seems like every brand – company and personal – these days is blogging, contributing to a blog, or generally sharing their unique insights on a nearly every subject imaginable. Many businesses struggle to get their blogs going because they believe their...