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Finding Meaning in Global Customer Experience
Have you ever repeated a word or phrase so many times that it becomes meaningless? Or written a word so many times that it begins to look misspelled? This psychological phenomenon, first identified by Edward Titchener in 1915, is called semantic satiation, or verbal...
Transcreation Trends for 2017
The transcreation industry is in the middle of unprecedented appeal and demand. As it currently stands, worldwide language services are experiencing an annual growth of 5.52% with localization becoming the fourth fastest growing industry in the United States....
Invest in Digital Infrastructure to Increase Revenue
Investing in infrastructure is a tough sell to a lot of people. Take your house for example, the most important and expensive features of your house are likely your sewer and HVAC system. Yet, they’re the last things anyone wants to spend money on because you...