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Why The Sound of Music Was Right (About Content Marketing)
If I were to ask you to name the movie that contains the lyrics, “Let’s start at the very beginning / a very good place to start,” I believe that most people would know exactly what movie I was asking about. Naturally, the answer is The Sound of...
LexisNexis Acquires Gould Publications; Launches Service to Combat Insurance Fraud
LexisNexis U.S., a provider of legal, news and business information services, has acquired the editorial assets of Florida-based Gould Publications, a publisher of law enforcement handbooks, CD-ROM courses, Homeland Security publications, and training materials....
The Future Is Now: Performance-Driven Content
Performance-driven content sets up content for success by creating a framework for improvement and effective planning. Investment in content is predicated on how well it performs vis-a-vis business objectives and the needs of a consumer. So setting up a consistent,...