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When to Produce Content Yourself or Leave It to Others
Next to “What’s your favorite CMS?” the question I am asked most often by clients is, “Who should be generating our content?” While the context and business scenarios vary, there are certainly proven practices that dictate how your...
EBSCO Publishing Partners with The Paris Review
EBSCO Publishing and the renowned literary journal The Paris Review have announced a partnership for both organizations. As a result of this partnership, EBSCO will be a source for electronic access to the full text of The Paris Review.The Paris Review, a magazine...
How to Know Content Marketing When You See It
In the most recent Content Marketing Institute/MarketingProfs study, "B2B Content Marketing: 2014 Benchmarks, Budgets, and Trends-North America," 93% of B2B marketers are using content marketing in some way, shape, or form. A staggering 73% of those marketers are...