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Joe Pulizzi’s The Tilt is a weekly Friday newsletter about meaning, ownership, freedom, AI, and building something real on your terms.
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Creating Customer Value through Content
Imagine you asked a group of business owners what "value" was, what do you feel the most popular answer would be? "Our products" would likely be the first thing that came to mind. In some respects this is true, but it can be a limiting lens to approach customers with....
Dos and Don’ts for Using Google Trends in Content Marketing
According to Google Trends, "Election Results", "Coronavirus", and "Kobe Bryant" were the world’s most-searched terms in 2020. Google Trends, which provides up-to-the-minute data on popular search terms. Given the trillions of searches performed through Google every...
How to Deal with Social Media Pain Points for Small Business
A small business may not have the time, resources, or the inclination to invest in social media like bigger businesses do. Manta, which services small businesses in the U.S., surveyed a number of them to understand their engagement with social media and found that 50%...