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The Social Media Echo Chamber in the Post-Factual Age
Brexit means Brexit,” said new British Prime Minister Theresa May as she took office, keen to stress that her government will respect the outcome of the historic referendum. The nation is now in a kind of suspended animation—the U.K. is technically still a...
Social Media is a Game-Changer in the B2B and B2C Customer Journey
Ten years ago, if someone told you that your clients would be purchasing your products or services via a post or tweet, you might have thought they were a bit foolish. Now, however, social media plays a significant role in the customer journey.Social media is not only...
Retarget or Acquire New Mobile Users: What’s More Cost Effective this Holiday Season?
The consensus is in. Mobile marketing industry experts agree that not only does retargeting work, it also outperforms new users when it comes to retention, events, and, most importantly, revenue events. To discover the differences and advantages of each user...