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The Myth of Enterprise Content Strategy
We all want to believe in happy endings. True love conquers all in the movies, just as every book comes to a logical conclusion. We carry these ideals into our work. This website will be better than the last one. This CMS will centralize our content. We will finally...
Four Types of Content Producers and How to Get the Most From Them
Our industry has been at a crossroads for a number of years. We are tasked with aligning evolving technologies with the humans that interact with those technologies. In my previous column, I discussed how we're constantly lured into a false sense of security with a...
What You Need to Know About Vendor Professional Services
In a typical information management technology project--be it ECM, CMS, or DAM--you, as a customer, are bound to deal with vendor services. Here are a few pointers to consider and pitfalls to avoid.First and foremost, you will be spending a lot of money on vendor...