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5 Reasons to Work with a Content Marketing Coach
There are a number of questions and requests, ranging from a major Washington DC-based nonprofit to a nationwide insurance company, as well as a number of small businesses, asking for content marketing advice and what we think is best described as Content Marketing...
Turn Netflix’s Brilliant Content Strategy into More Effective Video
It’s no secret that video content is important—having a video strategy is a requirement for every marketer nowadays. The proof is in the numbers. Cisco claims that by 2020 online videos will comprise over 80% of consumer Internet traffic, and HubSpot maintains that...
Social Media: Journalism’s Friend or Foe?
Making Connections Without a doubt, the biggest benefit of social media to journalists is vastly simplifying the ability to identify and make connections with sources. In a sense, social media has made the world smaller-even top celebrities seem more approachable....