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Compare and Contrast CMS

In a classic high school essay, you are asked to find the similarities and differences between two things. In your current job, you may be asked to compare and contrast content management systems, probably the one you are using now and the new one being promoted by...

5 Reasons to Work with a Content Marketing Coach

There are a number of questions and requests, ranging from a major Washington DC-based nonprofit to a nationwide insurance company, as well as a number of small businesses, asking for content marketing advice and what we think is best described as Content Marketing...

Turn Netflix’s Brilliant Content Strategy into More Effective Video

It’s no secret that video content is important—having a video strategy is a requirement for every marketer nowadays. The proof is in the numbers. Cisco claims that by 2020 online videos will comprise over 80% of consumer Internet traffic, and HubSpot maintains that...