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Millennial Marketing: How to Reach These Powerful Consumers
Millennials (ages 21 to 35) are becoming the world’s most powerful consumers. They are expected to surpass Baby Boomers in population, and according to a UBS Group study, Millennials will hold a collective annual buying power of $24 trillion by 2020. All of this is to...
Social Media for the Masses and Publishers
During the past couple of years increasing numbers of commentators form the academic and commercial sectors have begun to realize that social media is mass media. This has been less a recognition of the mass adoption of social media technology than a deeper...
Content Licensing 101 for Publishers
You've all heard it before: Publishers are struggling to monetize content. You've probably also heard that content licensing partnerships can provide new revenues for publishers, but no one is telling you where to begin. Rich Kreisman is a principal partner of...