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Personal vs. Professional
With the holiday season upon us we are all exchanging communications and content within our professional settings, as well as with friends and neighbors. Sifting through the cards, emails and tweets, I am reminded how important the tone of our messages can be. The...
3 Reasons Why You Need a Linguist for Localization
I’ve lost count of how many times I’ve heard this sentence: “My local reviewer is bilingual!” People use this to justify why and how someone has been identified to review and sign off on localized content. Content quality checks are crucial...
Why User Behavior Should Dictate Your Marketing Approach
There are many theories and data sets that should be incorporated into your marketing strategy. You need an intimate understanding of your industry, a knowledge of who your target customer is and what their strongest needs and wants are, and data on how your previous...