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Managing Globalization to Enable International Customer Experience
IGNORING CONTENT GLOBALIZATION IS NO LONGER AN OPTION IN INTERNATIONAL business environments, and questions and comments may come up on how to best define, optimize, and execute against a strategy-and how the expected ROIs and growth can be ensured and measured...
The 10 Keys of Shareable Content
Every content marketer wants their material to become more shareable. If you get more shares, your content will reach a much wider audience, generate much more attention, and ultimately yield more value for your brand. But creating an article that’s worthy of...
Information Overload Now $900 Billion Cost to U.S. Economy
Information overload costs the U.S. economy $900 billion per year in lowered employee productivity and reduced innovation, according to the latest research from Basex, a provider of research on the productivity of knowledge workers and how technology impacts them....