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Developing a Cohesive Content Marketing Strategy
Annually, or even semi-annually, one expert or another will come out with an article telling us all that content marketing is dead, inbound marketing does not matter, and content is no longer king. This could not be further from the truth. Content is what ranks most...
Managing Globalization to Enable International Customer Experience
IGNORING CONTENT GLOBALIZATION IS NO LONGER AN OPTION IN INTERNATIONAL business environments, and questions and comments may come up on how to best define, optimize, and execute against a strategy-and how the expected ROIs and growth can be ensured and measured...
The 10 Keys of Shareable Content
Every content marketer wants their material to become more shareable. If you get more shares, your content will reach a much wider audience, generate much more attention, and ultimately yield more value for your brand. But creating an article that’s worthy of...