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Joe Pulizzi’s The Tilt is a weekly Friday newsletter about meaning, ownership, freedom, AI, and building something real on your terms.
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Great Narratives Are Vital to your Content Strategy
Narratives are essential for your content strategy to succeed, and they come in a variety of forms. Basically, the term “narrative” refers to any kind of story, preferably with a beginning, middle, and end, and with a central character as part of that story. That...
How to Use Instagram for Service-based Business
People in service-based businesses have always struggled with using Instagram to advance their enterprises. It is frustrating to see a platform with incredible potential but have no idea how to use it to your advantage. These entrepreneurs struggle to find the right...
Personalized Customer Journeys and Technology trends
Gone are the days of “Dear Sir/Madam.” Today, marketing and customer service emails are addressed by name. Website algorithms suggest items you might be interested in based on your browsing and purchase history (“If you liked this, you might also like…”)....