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Personalized Customer Journeys and Technology trends
Gone are the days of “Dear Sir/Madam.” Today, marketing and customer service emails are addressed by name. Website algorithms suggest items you might be interested in based on your browsing and purchase history (“If you liked this, you might also like…”)....
Understanding Mobile Content Distribution Platforms
"Post it, host it, and they will come" is no longer a surefire strategy for digital publishers seeking to expand their reach among consumers and boost revenue through subscriptions and online ads. Indeed, when it comes to content consumption, conventional websites are...
How Online Content Publishers Can Offer the Best Experiences
The growth of online content delivery isn’t slowing down. In fact, internet traffic is projected to nearly triple in the next five years, with mobile growing twice as fast as the fixed internet. At the same time, expectations for quality are higher than ever, with a...