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How to Use Instagram for Service-based Business
People in service-based businesses have always struggled with using Instagram to advance their enterprises. It is frustrating to see a platform with incredible potential but have no idea how to use it to your advantage. These entrepreneurs struggle to find the right...
Personalized Customer Journeys and Technology trends
Gone are the days of “Dear Sir/Madam.” Today, marketing and customer service emails are addressed by name. Website algorithms suggest items you might be interested in based on your browsing and purchase history (“If you liked this, you might also like…”)....
Understanding Mobile Content Distribution Platforms
"Post it, host it, and they will come" is no longer a surefire strategy for digital publishers seeking to expand their reach among consumers and boost revenue through subscriptions and online ads. Indeed, when it comes to content consumption, conventional websites are...