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Joe Pulizzi’s The Tilt is a weekly Friday newsletter about meaning, ownership, freedom, AI, and building something real on your terms.

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Make an Analytics Plan for Your Content Business in 2025

Drowning in data? Identify the key metrics that actually matter for your content business’ success and simplify your growth analysis.

Entrepreneur Anne Helen Petersen’s Explains Content Model

Former Buzzfeed writer Anne Helen Petersen finds success departing corporate media for her newsletter, podcast, and books.

Books Boost Revenue for Entrepreneurial Authors, But Not The Way You Think

Want to write a book for your content business? Learn why sales aren’t the best goal, the self, hybrid, and traditional differences and more from the author of the Business Book ROI study.