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Joe Pulizzi’s The Tilt is a weekly Friday newsletter about meaning, ownership, freedom, AI, and building something real on your terms.

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While learning TikTok for her job, Alexis Nikole Nelson discovered an audience eager for plant foraging tips, and a content business was born.

Content entrepreneurs are small business owners. That opens up a world of possibilities for free expert advice and helpful resources.

Frank James took personality-type theory, like Myers-Briggs, to YouTube. In a few years, he had over 1M subscribers and a full-time content business.