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Sidebar:A View From the Podium: Presenting at a Virtual ShowWhile virtual shows enable attendees to save travel dollars and time, conference presenters reap the same benefits. It also serves as an effective way in which to get their messages across to an interested...
2019 presents new B2B marketing challenges, from generational shifts in key decision makers to buying cycles that are more collaborative and customer-centric. To successfully execute campaigns that truly resonate with today’s B2B buyer, it’s critical for...
Since the internet first started permeating our culture and dictating new technological trends, it’s been heralded as the indistinct, indefinite “future” of advertising. Traditional ad paths, like billboards, radio ads, and printed ads in magazines,...