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It’s no secret that video use in content marketing is on the rise. Online video is becoming an efficient means for people to gather and consume information quickly and frequently impacts purchasing decisions. However, many businesses are failing to include it as...
Instagram. YouTube. Facebook Live. These and others are driving the continued growth and interest in online video across multiple industries and applications. In 2017, we saw a 34% increase in worldwide video viewing, according to a report from Limelight Network....
Every content marketing strategy should change from time to time. You cannot expect different results from doing the same thing. Many brands and agencies simply pump out branded content, with a “quantity over quality” approach. However, we’ve entered...