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What makes the world go round today? Some say money. Others say love. But many would point to social media. And who would argue, considering that we increasingly rely on social media platforms to communicate, share content, get news and information, watch video, make...
The changing arena of marketing automation is zeroing in on a more customer-centric approach moving into the new year, with a focus on customer data platforms and gaining insights into first-party data to truly offer the personalization and on-target messaging that...
Big Data, that corpus of global digital information characterized by velocity, variety, and volume—with contributions from just about every being and machine on the planet—has achieved such a scope and speed of growth that any attempt to quantify it is...