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The changing arena of marketing automation is zeroing in on a more customer-centric approach moving into the new year, with a focus on customer data platforms and gaining insights into first-party data to truly offer the personalization and on-target messaging that...
Big Data, that corpus of global digital information characterized by velocity, variety, and volume—with contributions from just about every being and machine on the planet—has achieved such a scope and speed of growth that any attempt to quantify it is...
I admit that I have been a longtime skeptical observer of the digital magazine format, although 6 or 7 years after its introduction the platform is getting some traction with readers and publishers. Generally designed as facsimiles of printed periodicals, the digi-mag...