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If you are immersed in the marketing world, you may have heard the phrases "big data," "predictive analytics," and "microtargeting" tossed around. As we all know, knowing a buzzword doesn't necessarily mean you truly understand the concept. So, let's break down the...
All day long, every person with access to the web is generating a trail of data that has been a boon to businesses and marketers. According to Robert Boeri-an independent consultant in the Washington, D.C., metro area-pinpointing an exact definition for this Big Data...
When you were a youngster and wanted to meet new people and make friends, you had to travel to an event such as an ice cream social. Today, connecting with friends can be accomplished instantly via a few clicks a la social media.If you need further evidence of social...