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Native advertising made up nearly 60% of all digital display spending last year, a 10% increase over 2017. Today, we’re more bullish than ever. Verizon Media closed 2018 with double-digit growth in native advertising year-over-year. In addition...
The digital asset management (DAM) market is hot. According to Transparency Market Research, the global DAM market is estimated to reach $6.33 billion by the end of 2025. For comparison, the market was estimated to be worth about $1.73 billion in 2016. That growth was...
If you are immersed in the marketing world, you may have heard the phrases "big data," "predictive analytics," and "microtargeting" tossed around. As we all know, knowing a buzzword doesn't necessarily mean you truly understand the concept. So, let's break down the...