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The digital asset management (DAM) market is hot. According to Transparency Market Research, the global DAM market is estimated to reach $6.33 billion by the end of 2025. For comparison, the market was estimated to be worth about $1.73 billion in 2016. That growth was...
If you are immersed in the marketing world, you may have heard the phrases "big data," "predictive analytics," and "microtargeting" tossed around. As we all know, knowing a buzzword doesn't necessarily mean you truly understand the concept. So, let's break down the...
All day long, every person with access to the web is generating a trail of data that has been a boon to businesses and marketers. According to Robert Boeri-an independent consultant in the Washington, D.C., metro area-pinpointing an exact definition for this Big Data...