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Data Fuels the MachineProgrammatic offers the potential to reach the right person at the right time for both branding and direct response objectives, but none of that can happen without data. Data is so integral to programmatic that not having a solid chunk of it can...
Taking a Strategic ApproachMedia organizations aren’t likely—or well-advised—to tackle the world as they pursue global content distribution. “Finding mission-critical targets in other territories” is an important starting point, Resnick...
EBSCO Publishing (EBSCO) has signed a new agreement with the New England Journal of Medicine to make the journal's content available via MEDLINE with Full Text on the EBSCOhost platform. Full-text coverage of the New England Journal of Medicine will extend back to...