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Deep Customer EngagementSocial networks may make internal information more accessible, but social media tools such as blogs, forums, and wikis can do something even more powerful for B2B companies: enhance credibility and improve responsiveness. "‘Interrup-tion...
Apple ads once told us that "There's an app for just about anything." It turns out this wasn't just another catchy marketing slogan. There really is an app for just about anything these days. Just pop open Apple's App Store or Android's Market, and you'll find a...
Ah, the media. That much-maligned entity. That pillar of democracy. We’re dedicating the Spring issue of EContent to it, but one question we need to answer is, “What even is the media?” Is it The New York Times? Vogue? CNN? Facebook? Google? Netflix?...