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According to a Harvard Business School study, increasing customer retention by 5% results in a 70% increase in profits. But customer engagement is tough in a market where interruption is constant and people’s attention spans are short.Additionally, your...
The smart speaker marketplace—think Amazon Echo and Google Home—is growing like gangbusters, and digital marketers who are in the know, are bracing for its impact. Even though the category has only been around for a few years—having launched in...
Search engine optimization (SEO) is a very important consideration in today’s digitally-driven content environment. After all, if you can’t get visitors to your site, and get them to engage with your content, you’ve obviously missed the mark. But, in...