Digital Content News for Content Creators & Entrepreneurs - The Tilt

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Digital Content News for Content Creators & Entrepreneurs - The Tilt

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Latest Articles

Push vs. Pull: The Right Path to Content Personalization

Rapt Media released a report questioning whether personalization in content creation is being approached in the right way. The Future of Content: Personalizing the Content Experience, suggests that marketers are relying too much on distribution technology and "push"...

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Television Advertising Is Getting More Personal

Personalization is at the heart of digital experiences. But broadcast television has been inherently less personal. Every click of a mouse (or touchpad) leaves data about users in its wake, but that hasn’t been true for more traditional media. However, the...

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