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Imagine you are walking out of a store where you just bought some jeans. As your feet hit the pavement, you get a text. The text reads, "Spend just $10 more and you will qualify for a $100 gift certificate!" Is this great? Is this creepy? Is this effective? No matter...
Open Text Corporation, an independent provider of enterprise content management (ECM) software and solutions, has announced the immediate availability of Hummingbird Connectivity 2008, a suite of software focused on providing organizations with solutions to integrate...
Growing digital advertising revenue is a primary business objective for virtually every publisher. But, consumers have lost patience with over-saturation and poorly targeted ads that detract from their experience. Looking to drive revenue without driving audiences...