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Telling Stories Through Engaging VisualsThe bank robbery story is one of seven in the Hired Guns series that, together, show how armed security guards are subject to very little regulation, oversight, and screening. It's a complex topic, full of nuance.To make it...
Content is the currency of the web—or, at least, relevant content is. Its relevant content that drives people to your site for the first time and to a greater degree persuades them to purchase from your store. (You can read more about relevant content here, here...
Online video has undergone some upheavals, changes, and iterations since I began this column. But new on the online video horizon for this year is influencer marketing.Yes, old-fashioned celebrity-endorsement-style influencer marketing. In fact, the platform gen.video...