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Media planning and buying were once considered two separate functions. Planners would develop the strategies and the overall campaign direction, and buyers made the inventory purchases and optimized the campaign once performance data was compiled.Then over time,...
Marketers can be excused if they are facing cognitive dissonance about artificial intelligence (AI). They may be struggling to implement foundational marketing/technology tools, but they are expected to be ready for new AI applications that are way more complex.AI can...
Digital channels have transformed the customer experience battlefront. The terrain has changed and it’s more challenging than ever, as the battle for customer experiences is a 24/7 job. Today’s consumers expect access to information and services whenever...