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Real Story Group Founder Tony Byrne explores journey orchestration and decisioning for omnichannel content platforms in this clip from his presentation at Digital Experience 2019.Watch Tony Byrne's complete Digital Experience Conference presentation, A104....
Attracting an AudienceWhile strong promotion is always important for the success of an original series, creating a communications strategy can present fresh challenges for brands new to episodic content. “[HBO] wouldn’t put out Game of Thrones and then...
There was once a time when it was enough to put a website on a server to provide relatively stable access to it for people from all over the world. There may have been slight delays, but as websites often didn’t change for long periods of time and were comprised...