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Regardless of industry and company size, global content effectiveness relies on three pillars: global reach, local relevance, and personal resonance. These are the key enablers, as well as serious challenges. Since global content strategies are built and executed...
Understanding Audience Needs is CriticalSome content is easier to scale than others. Small changes may be all that's necessary to adapt content originally written for a U.S. audience. "A lot of people say, ‘Oh, I have to do a totally different piece,' but not...
Thomson Learning has announced that it will change its name to Cengage Learning. The company, recently acquired by Apax Partners and OMERS Capital Partners, says the new name is based on being at the “center of engagement” for its customers worldwide. In...