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You can never be too rich or too thin, or so the saying goes. But you can have too much data, according to the results of a survey of marketers. Digital marketers need to take control of their marketing data or the unrelenting flow of Big Data will overwhelm them, the...
In most ways content management is very mature, but in one important way it is not: there is too much focus on new projects, new toys, and new buzzwords, and not enough on maintaining and managing content, technology, and process lifecycles – in other words, on...
Have you ever wondered what Jell-O and content marketing have to do with each other? Theresa Cramer explains on the WriterAccess podcast. She stopped by to promote her book, Inside Content Marketing, and had a great conversation about journalists, strategy, and much...