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BrightEdge, a provider of organic search and content performance, unveiled BrightEdge Autopilot and the deployment of the industry’s first self-driving SEO technology. Made possible through a series of technology investments and targeted acquisitions, marketers...
One of the few axioms that marketing strategists can agree on involves brand and reputation management. There is an overwhelming consensus that brand reputation matters, impacts revenues, and can cripple organizations.As a category, online reputation management is in...
An opportunity to make a business case can be a blessing and a curse. On the one hand, it’s an indication that the project is taken seriously. On the other hand, it formalizes the intentions, emphasizes responsibility, and implies approval by multiple...