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John Snyder, CEO and co-founder of Grapeshot, which help brands better target advertising campaigns through advanced probability algorithms that understand context on real-time basis, says the company he keeps a close eye on teaches him through its mistakes....
In the digital era, information bombards internet users from all sides. People have an unlimited amount of choice when it comes to content, so they become picky about what they consume. As a result, content marketing is evolving. Marketers have to look for new ways to...
Indianapolis is home to the largest single-day sporting event in the world, the Indy 500, and the world’s largest children’s museum. While Indianapolis has enough great sports, food, shopping and culture to keep any tourist on their toes, a few years back,...