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Name With The Face: Marie-Madeleine SalmonJob Title: Head of Information CenterOrganization: Publiciswww.publicis.com/corporate/enJob Function: Marie-Madeleine Salmon is transforming the classical information center at Publicis in Paris into a more modern...
With the internet becoming exponentially more crowded every year, advertisers are looking to make immediate and concise connections with users. Audiences are no longer willing to read lengthy advertisements or scan through boring product descriptions to learn about a...
Best Practices for Both Sides of the Privacy DivideExperts agree that consumers and businesses could do a good deal more to make web privacy more workable for both parties. They offered these tips, first for consumers:Sterling thinks Google's Eric Schmidt was onto...