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To make money you've got to spend money, they say-and dollars carefully invested in marketing can pay particularly high dividends, provided they're positioned behind the right strategies. This can be especially true of digital marketing, as the cost of entry is often...
When it comes to mobile, the advantages of offering the appropriate marketing and messaging at the appropriate point in the funnel can be massive. Indeed, research shows that sending targeted messages tailored to a specific customer segment can increase conversions by...
Mobius Management Systems, Inc., a provider of software for total content management, has announced that it has acquired technology and certain other assets of Cytura Corp. Cytura software combines Web site management, document management, and digital asset management...