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Content distribution is a crucial step in any marketing strategy. Content marketing can be highly effective; however, without clear goals, quality content, and a distribution plan, you are investing in the activity with a very low payoff.According to a report...
Data Gran, an artificial intelligence and machine learning-based toolkit designed to optimize digital advertising spend, announced the official release of AdOptimizer. The artificial intelligence-based technology aims to reduce cost-per-customer acquisition by...
Google is putting consumers at risk of buying fake car parts, pharmaceutical products and toys by refusing to de-index websites that regularly feature counterfeit goods. A new study by brand protection company Incopro found that up to 60 per cent of results...