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When it comes to content marketing, too many of us are guilty of breaking the cardinal sin: disguising thinly veiled sales pitches as "content." When you think of marketing like a first date, the problem with this approach is obvious. Imagine the person sitting across...
As the preferred method of human communication has evolved from letters, telephones, and televisions to email, text, and chat, improvements in AI have kept pace and made it ready to partner with corporate marketing in the digital age. Marketers have done well by...
MAKING DECISIONSIf, after gathering all the data on the film previously mentioned, we found positive sentiment from a younger than expected demographic, we would recommend adjusting future marketing (merchandise, DVDs, and social content, etc.) in that direction....