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Name With the Face: Svetla YankovaJob Title: Product Marketing ManagerOrganization: TelerikURL: sitefinity.com; telerik.comJob FunctionIn her role as a product marketing manager for Telerik, which offers a web content management (WCM) platform that lets businesses...
If you are designing or refining your content strategy you must consider the way customers are discovering and buying your products or services. You have to identify each and every digital or physical touchpoint. as well as expected individual actions and reactions....
“What is a customer journey map?” would seem to be a fairly self-explanatory question. It’s a diagram/infographic/flowchart that depicts the steps customers go through to engage with a company. The map can show the path to buying goods or services or...