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Josh Spector, who led the social team during the Ellen selfie era at the Academy Awards, runs a newsletter-based content business, attracting subscribers and clients.
![How Surprising Your Audience Can Drive Engagement and Boost Growth [Examples]](https://www.thetilt.com/wp-content/uploads/2024/09/audience-suprise-400x250.jpg)
Surprises can boost audience engagement and growth. Learn from viral content like Nikocado Avocado’s reveal and Cleveland Hot Dogs’ clever social media stunt.
LeQwane Lynch launched a daily newsletter for sneakerheads. The subscriber base was so envied by a sports media company that they bought his content business.