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The Ebook EquationFreemium can be applied successfully to a variety of products-especially ebooks, experts say.In the ebook arena, many publishers today sell access to installments of unending works. Authors upload chapters that readers can sample for no charge or...
Pinterest Launches Pinterest Shop — a brand new shopping profile — as part of Small Business Saturday (Nov. 30). In this new profile hand-curated by Pinterest, you’ll find hundreds of shoppable Product Pins from 17 different small businesses that...
Brand trust is not a new concept. Yet now, more than ever, the need to nurture brand trust is crucial. Before your company can persuade a new customer to purchase its products or services, you have to convince your target audiences that your business has their...