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The ad-tech industry is becoming increasingly complex. Publishers used to have a pretty straightforward approach to programmatically selling their inventory. Now, however, they must consider a wide range of parameters in order to build equity from their biggest asset:...
You're used to hearing about user experience and digital experience. But what about content experience? EContent interviewed Randy Frisch, CMO and co-founder of Uberflip, a B2B content experience provider, about what content experience is and how it fits into the...
We have a truth problem that is being driven by the internet. Anyone with a computer and an internet connection can spread whatever drivel he or she wishes. Social media amplifies it, and before you know it, this fake news has spread like a wildfire in the California...