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Content management is a broad discipline. I find it useful to distinguish between content that helps enhance the customer experience or content critical to a business process. Roughly, whether the content is external facing or internally oriented. In practice, web...
Don’t make the mistake of assuming that your well-crafted content for a North American audience can be sent out in its current form to an audience anywhere in the world. Have you ever had the experience of reading a foreign website that was simply translated? More...
Millennials (ages 21 to 35) are becoming the world’s most powerful consumers. They are expected to surpass Baby Boomers in population, and according to a UBS Group study, Millennials will hold a collective annual buying power of $24 trillion by 2020. All of this is to...