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 The customer relationship management (CRM) space has evolved greatly since Siebel Systems was founded in 1993. Not only have CRM systems become more sophisticated, they’ve also increased in accessibility with the...

The following is the first in a series of eight articles on Marketing to Millennials (aka, Digital Natives), and is an excerpt from a chapter in the book, Dancing with Digital Natives: Staying in Step with the Generation...

There may be no tool more important to the daily life of web users, but more overlooked, than the WCM system. Ask the average web surfer what powers the content he or she consumes, and he or she would likely just look at you...

When it comes to curated content, a couple of elite companies—such as Netflix and Spotify—likely spring to mind. They operate on a business model of providing subscribers with personalized content recommendations...

In a survey conducted by top B2B marketing authority Pardot, 59% consumers said that the authenticity of a brand’s content influences them to follow the brand. Marketers across industries are focused on creating more...